DENR I Conducts IEC Campaign on ‘Big Cats’


DENR I Conducts IEC Campaign on ‘Big Cats’



            City of San Fernando, La Union - An Information Education and Communication (IEC) campaign in celebration with the World Wildlife Day (WWD) with the theme Big cats: predators under threat", conducted by personnel from Conservation Development Division (CDD), Regional Public Affairs Office (RPAO), of DENR Region Office and Provincial Environment and Natural Resources (PENRO) La Union last March 5, 2018 at La Union National High School.


          There were seventy (70) Senior High School participated in during the lecture and actively partaken with the question and answer led by the personnel from the CDD. The activity aimed to provide information about the expanded definition of ‘big cats’ and to raise awareness on the conservation of the lion, tiger, leopard and jaguar, as well as the cheetah, snow leopard, puma, clouded leopard and related species.


             An Audio Visual Presentation (AVP) on different classifications of ‘big cats’ were presented to the participants including distribution of leaflets/flyers containing the pictures and insights of ‘big cats’.


The group also shared other information’s as to how, where and when the world wildlife day created, underscored;

“Over the past century we have been losing big cats, the planet’s most majestic predators, at an alarming rate. World Wildlife Day 2018 gives us the opportunity to raise awareness about their plight and to galvanize support for the many global and national actions that are underway to save these iconic species. Through World Wildlife Day big cats will generate the level of attention they all deserve to be sure they are with us for generations to come”, CITES Secretary-General, John E. Scanion, said. (


“Big cats species are found in Africa, Asia, and North, Central and South America, representing a virtually global distribution, and representations of big cats, such as for car logos, by sporting clubs and the fashion industry, are used globally.


          On 20 December 2013, at its 68th session, the United Nations General Assembly (UNGA) proclaimed 3 March, the day of signature of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), as UN World Wildlife Day to celebrate and raise awareness of the world's wild animals and plants. ( (RPAO)