“It has been years that the DENR delved on this Climate Change phenomenon, however more on the technical aspect and people don’t understand it, hence the agency partnered with the PIA to relay the message in a way that people would understand its impact and take action to mitigate it”.

This is the message sent by DENR-1 Regional Director Samuel R. Peńafiel to media practitioners, government information officers, representatives of other government agencies and local government units during the launching of Climate Change advocacy campaign on August 6, 2014 at the Sea and Sky Hotel, City of San Fernando, La Union.

Related to this, Secretary Ramon Paje of the DENR who leads in the  intensified campaign and to popularize and strengthen climate change adaptation and mitigation measures has issued a statement that “as the climate changes, so must overall public attitude on climate change”.

It has been articulated over and over that there is enough science and so many information about Climate Change but what is needed is to laymanize this to inform the public in order to enjoin the people and unite in mitigating this phenomenon. 

Director General Jose Mari Oquińena of PIA stressed that “this launching is not to look at it as something new but sustain what the government is doing with new perspective until everybody will embrace it”.

The launching ceremonies started with the unveiling of the PIA’s Multi-Media Corner, Story Reading with Daycare Pupils of San Fernando City and Puppet show on Climate Change, conduct of Kapihan sa Ilocos Region, lecture on the Regional Situation of Climate Change and Household Solid Waste Management.

Key officials of the DENR led by RD Peńafiel, RD Joel Salvador of the Environmental Management Bureau, RD Carlos Tayag of the Mines and Geo-Sciences Bureau and Regional Technical Director Barbara Pernia together with DG Jose Mari of the PIA served as Resource Persons during the Kapihan which was participated by different media outfits in the region.

            The launching was made even more meaningful through a mangrove planting activities in the afternoon which was participated in by various government agencies (Philippine Maritime, Philippine Coastguard, DepEd, NEDA, POPCOM, Phil Navy, PNRC) in the coastal barangay of Parian Oeste, Bauang, La Union. This is also in support of the National Greening Program, a centerpiece program of the government whereby a total of 1,700 bakauan seedlings were planted. EEPatrimonio/RPAO-1